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Unread 10-08-2004, 09:32 AM   #1
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Chevrolet Announces Sponsorship of Third Day's "Live Wire" Tour

Chevrolet announced the launch of its promotional campaign and sponsorship of Third Day's Live Wire Tour with tobyMac.

Coming off the past success of the last two years with Third Day, Chevrolet's southeast region has developed an inclusive marketing promotion that focuses on launching the all-new 2005 Chevrolet Cobalt and continuing the successful An American Revolution campaign. The campaign includes radio promotions, an online campaign and website, and onsite activities at seven concert dates in the southeastern US.

Supported by Top 40 and Christian radio stations in the select markets, the radio promotional spots features Mac Powell, lead singer of Third Day, and music from Third Day, including "I Got A Feeling" and "Wire." The online campaign includes a website, www.thirddaycobalt.com with links from ThirdDay.com, where Third Day fans can register to win a 2005 Chevrolet Cobalt SS, the new supercharged coupe, accessorized by Third Day's members. The website will feature samples of six songs from Wire, Third Day's acclaimed album; news about the tour; and Chevrolet's activities before, during and after the concerts.

On location at the concerts, Chevrolet will bring its iconic An American Revolution car carrier featuring the Cobalt, Corvette C6, Equinox, Malibu Maxx, Colorado and the 2005 SSR to the seven concert locations. Chevrolet has developed the Cobalt Lounge, an in-venue area roped off that gives a relaxed vibe with Cobalt blue couches, bean bags, lava lamps and an off-the-floor view of the concert for select fans that visit the Chevrolet display. The selected locations include: Atlanta, Ga.; Hampton/Norfolk, Va.; Fayetteville, N.C.; West Palm Beach, Fla.; Jacksonville, Fla.; Huntsville, Ala.; and Knoxville, Tenn.

"Chevrolet continues to add new dimensions to the relationship with Third Day and fresh opportunities for their new and loyal fans to experience our stylish new cars and trucks," stated Tim Hudgens, southeast regional marketing manager for Chevrolet. "Our partnership with Third Day has been a successful example of how to reach potential customers through great music and performances."

"It's been incredible to work with Chevrolet during the past three years. Chevrolet's support has helped us produce exciting shows, expand our reach and given us the opportunity to drive their amazing cars and trucks," stated Mac Powell of Third Day. "Now, Chevrolet has let us accessorize their new Cobalt SS that we will give to one of our fans. We've added all the elements each of us would want OnStar, MP3/CD player and a high-powered engine."

The Live Wire Tour follows the hugely successful release of Third Day's latest studio album, Wire, earlier this year on Essential Records. Debuting at No.1 on Nielsen SoundScan's Top Christian Albums chart and No. 12 on Billboard's Top 200 Albums chart in its first week, Wire has shipped nearly 450,000 units in just three months. In addition to a 2004 GRAMMY nomination for Offerings II All I Have to Give, and being referred to as the 'touring band of the year' by
promoters for the past three years, Third Day was also honored with its second American Music Award nomination (2004). The band received a GRAMMY in 2003 for Come Together and honors from ASCAP in the Song of the Year category. For updated Third Day information, please visit www.ThirdDay.com.

Chevrolet is one of America's most well-known and successful automotive brands. With the largest dealer network in the United States, Chevy is the leader in full-size trucks and the leader in sales of vehicles priced $35,000 and above. In addition, Chevrolet delivers more-than-expected value in every vehicle category, offering cars and trucks priced from $9,995 to $52,000. Offering dynamic yet timeless designs, Chevy owners demand great looks that don't go out of style, high performance per dollar, and features expected in more expensive vehicles. Chevrolet's global headquarters is at the GM Renaissance Center in Detroit. For more information, go to www.chevy.com.

For more information on Third Day, click here.

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