Fifteen-year music industry veteran Cheryl Anteau announces the launch of Southside Entertainment, a new company specializing in artist management/consulting, full-service tour marketing and more. Based in Franklin, Tenn., Southside Entertainment is backed by Anteau's diverse background and experience in the music industry, where she has worked closely with artists such as dcTalk, Audio Adrenaline, Jennifer Knapp, Steven Curtis Chapman, Relient K, Ginny Owens, Sarah Kelly, O.C. Supertones, Paul Colman Trio and more.
Artist Management
Southside Entertainment will provide comprehensive artist management services focused on overall strategic career growth, with a combined emphasis on artist development, touring, long-term planning, merchandise, publicity, and day-to-day management.
"I've been privileged to work with some of the most talented artists and professionals in the music industry, and I look forward to continuing to serve my clients while helping them better fulfill their mission," says Anteau. "My commitment is to provide efficient, innovative and strategic support that meets the needs of the individual artist. Those needs may be different for every client, and I believe in tailoring our services to create the most effective support system available for each artist."
"Rarely do we encounter people who possess both the skill of accomplishing any given task and the art of communicating well with others," says Rocketown recording artist Ginny Owens. "Cheryl is one of those rare people. It has been an honor and a pleasure to get to know her as a person while also observing her drive and diligence as she calmly conquers whatever is put before her. I'm excited for everyone to know her amazing genius the way that I have gotten to know it."
Full-Service Tour Marketing
Targeting the needs of artist managers, Southside Entertainment also plans to provide a complete range of tour marketing services including strategic market-by-market consultation with concert promoters, national advertising, Web-based promotions, direct-to-consumer advertising and management of tour imaging. Southside Entertainment will also partner with established media/publicity contacts to provide national and regional tour publicity efforts.
"Cheryl and I have been friends and colleagues within this industry for more than 10 years, and I've seen firsthand her commitment to excellence in all that she does," says Brickhouse Entertainment's Scott Brickell (MercyMe, Audio Adrenaline). "Cheryl has built trusted relationships within the artist management community and with concert promoters across the country. She knows the business of touring inside and out, and is an invaluable resource when it comes to marketing any tour. I know we will continue to work together for years to come."
"Cheryl was a crucial part of our team for both The Jesus Freak and The Supernatural tours with dc talk," says True Artist Management's Laurie Anderson (dcTalk, tobyMac, Tait). "Her skills and commitment make her a wise investment for any tour budget!"
Supplemental Travel, Web, Fan Club Services
Southside Entertainment will also offer individualized, day-to-day artist services including travel, financial, website/fan club administration, show advancement and more. These services will be available on a project-by-project basis.
"I've spent much of my career juggling day-to-day responsibilities for many artists, and I have the know-how to get the job done efficiently while working with budgets of all shapes and sizes," Cheryl says. "I believe many management companies can benefit by having these kinds of supplemental services available at their fingertips."
"I've known Cheryl for almost eight years, and I've found her to be one of the true gems in this industry," says Gotee Records President Joey Elwood. "I would recommend her to any artist who is looking for honest, earnest, effective, and experienced management. She is a perfect example of relentlessness that doesn't overstep, intelligence that doesn't get overplayed, and sincerity that isn't oversold."
Anteau recently spent four years at Alabaster Arts, Inc., where she was responsible for the career management of artists like Ginny Owens, Sarah Kelly and Paul Colman Trio. During her tenure at Alabaster, Anteau was also responsible for marketing successful tours like Jennifer Knapp's "Back Forty" tour and the 2003/2004 multi-artist "See Spot Rock" tour, voted by CCM Magazine readers as the "Best Live Tour of 2003." Anteau also spent five years at True Artist Management, working closely with artists like dcTalk and Audio Adrenaline. Anteau graduated from Belmont University in 1991 with a B.B.A., specializing in music business. Her music industry career has also included posts at Gotee Records and Franklin Management Group. She has worked with artists ranging in all genres from pop, rock and hip-hop to Southern Gospel and inspirational.
Southside Entertainment is located in Franklin, Tenn., and may be contacted at 615-771-5262 (phone); 615-771-6866 (fax); or via e-mail at
southsideentertainment@comcast.net or
cherylanteau@comcast.net.