[Jonular]

REBECCA ST. JAMES' much anticipated new book release, "SHE," being published by Tyndale House, and still more than two months from its' official November 1st release date, will feel the first echo of its' promotional heartbeat this weekend at the World Pulse Festival in South Bend, Indiana.

With pre-event crowd estimates running as high as 50,000 attendees for the one day concert event this Saturday, August 21st, Grammy winning St. James is the only "she" performer in a major artist line-up that also includes all male counterparts Third Day, Audio Adrenaline, Petra, and Tait.

Her new book, "SHE," will be introduced to consumers at the World Pulse Festival by way of a special multi-level pre-release promotion by Tyndale House. The publisher has devised an introduction roll-out campaign that leans heavily on the drawing power of St. James as a major name artist in contemporary Christian music. The book will be represented by an ambitious radio campaign of 60 and 30 second radio spots on Pulse FM. For visual branding, banners of the "SHE" cover will hang onsite at the festival and a pre-release ad for the book will appear in the official program being distributed at the concert. With Rebecca's performance this Saturday will come the opportunity to obtain her autograph on one of the thousands of special souvenir "album flats" of the book being distributed free. The piece not only heralds "SHE," but a special online contest being launched by Tyndale at Rebecca's official website at www.rsjames.com

Those logging on can register to win "SHE" bracelets custom designed to compliment the St. James book project by the world famed Tiffany jewelers of New York.

"SHE"--an acronym for 'Safe, Healthy, Empowered'-- is being termed a "where the rubber meets the road guidebook to life as a 21st century woman." With its' candid views on nine major areas of womanhood that address emotional, spiritual, and physical wholeness rooted in a Biblical foundation, the book is expected to raise controversy--something the 27 year old Australian singer seems to naturally attract. Just days ago popular entertainment newspaper columnist Brad Schmitt of the Nashville Tennessean, following an interview with Rebecca on the subject of the new book highlighted his well read 'Brad About You' column with the headline "Rebecca St. James: "She Longs To Be Barefoot and Pregnant!" The quote elicited a flurry of Letters to The Editor--one of which made print, bannering the headline "Women Deserve Respect From the Men They Love!" Never one to remain on the sidelines, Ms. St. James wrote her own response letter to the editor to wit:

"What I would like known is that in my book, 'SHE' which is being released later this year, I talk about the positive aspects of the feminist movement. It has allowed greater freedom for women, equal rights and greater opportunities than we ever had before. However, there have been many harmful aspects brought on by this movement as well. It has resulted in a largely accepted opinion that a woman who is 'barefoot and pregnant' is unenlightened and unempowered. Especially if she is serving her husband dinner! I believe that marriage is a partnership and I definitely want to marry a man who will help with household duties--which would include serving me dinner at times!"

Earlier this year a quote that St. James made to a Reuters interviewer in London stating that she "felt sad" for pop icon Britney Spears for her negative role modeling, impacted globally--landing Rebecca on scores of major media outlets from CNN to the Washington Post to the Newindpress.com news site in New Delhi, India. Her last book, "Wait For Me," reached the #1 spot on the CBA Bestseller List for young adults with its' message of sexual abstinence until marriage--a theme that the singer has challenged young people to follow from concert stages all over the world. Her new book holds promise of her continued outspokenness--this time with a battle cry for a "new feminism" founded on Biblical principals.

With "SHE" still two months from reaching bookstore shelves, the promise is there that in the midst of whatever controversy may be on the horizon, Rebecca St. James is up to the challenge of once again encouraging women of her own generation and beyond to "find their voice."

For more information on Rebecca St. James, click here.