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Unread 08-23-2004, 01:09 AM   #1
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Newsboys Recording Anticipated Album, Devotion

EMI CMG /Sparrow Records' internationally renowned band, Newsboys, is currently in the studio recording its highly anticipated album, Devotion, releasing Nov. 2.

Combining traditional Newsboys rock stylings with praise and worship elements, Devotion follows up the band's recently certified fifth Gold album and fastest selling project to date, Adoration: The Worship Album. Newsboys frontman Peter Furler is producing the album that features the songwriting talents of industry legend Steve Taylor and acclaimed newcomer Tim Hughes, in addition to vocals from Rebecca St. James and guitars from Delirious?' Stu G.

In addition to Devotion, Newsboys announce Target's sponsorship of its fall tour. Featuring co-headliner Rebecca St. James and special guest Todd Agnew, "Target presents Adoration: The Tour" extends the spring leg of the circuit that sold out 29 of 34 markets earlier this year and will garner significant exposure from the national mega retailer's tour support.

Target's campaign initiatives spotlighting Newsboys' tour include significant and sustained in-store positioning and feature positioning in merchandising catalogs. Stores in each Adoration market will also promote the events via local media outlets including TV, radio, newspapers and entertainment periodicals. Nationally, the retailer will support the tour on syndicated radio shows and with advertising in top CBA publications. Newsboys' website, www.newsboys.com, will further partner with Target on the Internet to cross promote Adoration: The Tour via more than two million music fans.

Amidst recording Devotion, Newsboys continue to perform before tens of thousands of fans this summer, ranging from church leader's conferences and amusements parks to Christian and mainstream festivals. In addition to a main stage appearance at July's Rockfest in Cadot, WI with REO Speedwagon, Styx and Judas Priest, Newsboys recently set a single show attendance record for any genre at the Ohio State Fair in Columbus with over 10,000 people in attendance.

Upcoming Newsboys shows include Aug. 23, California State Fair in Sacramento; Aug. 31, Antelope Valley Fair in Lancaster, CA; Sept. 5, LifeLight Fair in Sioux Falls, SD; Sept. 10; Universal Studios' Rock the Universe, Orlando; and Sept. 11, Utah State Fair in Salt Lake City.

For more information on newsboys, visit www.newsboys.com, or click here.

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