Pepsi BLUE

Tracy · 07-27-2002, 05:25 PM

Anyone tried this? It looks radioactive.

Jay42 · 07-27-2002, 05:33 PM

Hasn't made it to my town yet.

Answering teenagers' call for a berry-flavored, blue-hued cola, bottlers this week are beginning to deliver Pepsi Blue to store shelves across the country. Full national distribution, in 20-ounce and 1-liter bottles, is expected by August 5.

"Consumers, retail customers and our bottlers are incredibly excited about Pepsi Blue," said Chief Marketing Officer Dave Burwick. "It looks and tastes unlike anything else on the market, and we believe it can redefine and grow the cola category, particularly among teens – the next generation of cola consumers."

Hundreds of thousands of teens and young adults have tried Pepsi Blue over the past six weeks at youth-oriented sampling venues and special events in major markets. An underground Internet advertising campaign also has generated click-through rates far above industry norms.

Nine months in the making, Pepsi Blue was one of more than 100 cola fusion concepts tested by PCNA's innovation and R&D groups. It was the resounding choice among thousands of teens, two-thirds of whom said they would purchase Pepsi Blue regularly when available.

luvhispresence · 07-27-2002, 06:54 PM

I haven't seen it before. What does it taste like?

josiah · 07-27-2002, 07:46 PM

Well, I guess i get to be the first to say how it tastes...

Well...personally I like it. When I first took a drink, it tasted like...gummy worms sort of. Its hard to explain. It isnt really all that good (i think it irritated my tongue or something), but since it was only 60 cents at my store for a bottle (with the crazy Michigan deposit thing), I tried it. I heard a lot of people who said they absolutely hate it. Well...opinions.

destroyer · 07-27-2002, 07:50 PM

i tihnkn it is really acidic, i put some ice in mine and when the carbination and the ice mixed there was a chemical reaction

Jay42 · 07-27-2002, 07:56 PM

The Pepsi website says it DOES have more carbonation than regular Pepsi.

And (surprisingly) it has less sugar.

Jozeca · 07-27-2002, 08:08 PM

I should try it. . . I saw a sign for it at a gas station yesterday.

perhaps · 07-28-2002, 01:12 AM

Quote:

Originally posted by Jay42
The Pepsi website says it DOES have more carbonation than regular Pepsi.

And (surprisingly) it has less sugar.

well the carmally stuff in pepsi sugarates it to levels beyond what the mind can grasp! hehe

i have never even heard of this so called "pepsi"

i mean "pepsi blue"

Brent · 07-28-2002, 02:45 PM

Ya know, ever since Mountain Dew came out with Code Red and it did so well everyone has tried to jump on the bandwagon to make their own odd-colored soda. First it was Mello Yello Cherry (good stuff) and Mello Yello Melon (eww). Now it's Pepsi Blue? That doesn't even sound remotely appetizing. There's also something about a Dr. Pepper Fusion coming out now....or something like that. It's just red is all that's different.

And to think it all started way back when with CLEAR PEPSI. What a concept.

Befri · 07-28-2002, 03:07 PM

Oi, Jozie, you and I should try it together again. Just like we tried Code Red Mountain Dew. (which we didn't really enjoy...) It is here in our town but it looks frightening...