My mom got this in the email yesterday from someone, and she wanted me to look at it. Right off the bat it smelled like a scam. I told her so also, I also told her why I thought it was a scam (the flow of money is all wrong if this guys business model is correct, on top of that, it sounds like he is selling non-existent product at some points).
But my mom wants someone else to look at it and confirm that its probably just a scam. So, if someone could take a quick look (its long, but you can skim it, the problems are glaring, especially if you watch the videos).
http://www.incomfromhome.com/
*edit*
The virtual chat assistant who nabs you right as you try to navigate away from the page insists its not a scam. But it was aparently my last chance both times I went to the site. :/