Go Back   Christian Guitar Forum > Community > Cheap Post Forum
Cadillac sure has changed their image

Cadillac sure has changed their image

Register FAQ Members List Calendar Arcade Mark Forums Read

Reply
Page 1 of 2 1 2
 
LinkBack Thread Tools Display Modes
Old 05-31-2007, 10:08 PM   #1
so much
 
Nate's Avatar
 

Joined: Feb 2001
Posts: 21,067
Cadillac sure has changed their image
It's hard to imagine seeing WeaselBoy or PhatDaddyG (yes, these are just my nicknames) in a Cadillac ad even five years ago (even if it was a banner ad), let alone when Caddies first came out. It's such a huge difference. It's amazing what companies will do when they're scrambling to stay in business.

__________________

"(a) Marriage in this state shall consist only of the union of one man and one woman.
(b) This state or a political subdivision of this state may not create or
recognize any legal status identical or similar to marriage.
Texas Constitution, Article I, Section 32"
Nate is offline   Reply With Quote
Sponsored Links
Old 05-31-2007, 10:12 PM   #2
Psalms 137:9
 
mattslope's Avatar
 

Joined: Aug 2003
Location: Below me.
Posts: 6,691
Yeah, selling cars that we actually want? Crazy!
mattslope is offline   Reply With Quote
Old 05-31-2007, 10:13 PM   #3
so much
 
Nate's Avatar
 

Joined: Feb 2001
Posts: 21,067
Quote:
Originally Posted by MattSlope View Post
Yeah, selling cars that we actually want? Crazy!
Who the heck wants a Cadillac?

Oh, by the way, I forgot AndrogyBabe.
__________________

"(a) Marriage in this state shall consist only of the union of one man and one woman.
(b) This state or a political subdivision of this state may not create or
recognize any legal status identical or similar to marriage.
Texas Constitution, Article I, Section 32"
Nate is offline   Reply With Quote
Old 05-31-2007, 10:17 PM   #4
Psalms 137:9
 
mattslope's Avatar
 

Joined: Aug 2003
Location: Below me.
Posts: 6,691
Quote:
Originally Posted by Nate View Post
Who the heck wants a Cadillac?
Anyone who wants RWD, DOHC and Discount pricing. So, in essence, anyone who enjoys driving.
mattslope is offline   Reply With Quote
Old 05-31-2007, 10:19 PM   #5
so much
 
Nate's Avatar
 

Joined: Feb 2001
Posts: 21,067
Quote:
Originally Posted by MattSlope View Post
Anyone who wants RWD, DOHC and Discount pricing. So, in essence, anyone who enjoys driving.
Cadillac never used to care about any of that. It's like they're not even Cadillac anymore. They have a major identity crisis. Their website still seems to give the impression that they're a "luxury" vehicle, but these ads sure don't, and neither does "discount pricing." They're going down the tubes, man.
__________________

"(a) Marriage in this state shall consist only of the union of one man and one woman.
(b) This state or a political subdivision of this state may not create or
recognize any legal status identical or similar to marriage.
Texas Constitution, Article I, Section 32"
Nate is offline   Reply With Quote
Old 05-31-2007, 10:21 PM   #6
Psalms 137:9
 
mattslope's Avatar
 

Joined: Aug 2003
Location: Below me.
Posts: 6,691
By "going down the tubes, man" you mean "trying to sell a car that someone actually wants to own", right?
mattslope is offline   Reply With Quote
Old 05-31-2007, 10:22 PM   #7
Be happy
 
bobthecockroach's Avatar
 

Joined: Apr 2001
Location: Louisiana
Posts: 19,912
Do you really think people buy Cadillacs for RWD and DOHC?
__________________
Some things are meant together, some things are better apart
Some things are easy, when other times they are hard
But that doesn’t mean what’s hard isn’t what’s meant to be
- Al Lewis
bobthecockroach is offline   Reply With Quote
Old 05-31-2007, 10:22 PM   #8
so much
 
Nate's Avatar
 

Joined: Feb 2001
Posts: 21,067
No, I mean "trying desperately to convince people that your cars don't suck when compared to imports."

In their hey-day, Cadillac had such a stranglehold that their name itself became synonymous with luxury and quality. Everyone wanted a Cadillac. Now, they're pulling as many strings as they can ("HEY! Gangstas drive Cadillacs!" "HEY! We've got your Escaladies, hip-hop fans!!" "HEY!!! Tiki Barber drives a Cadillac! Don't you like sports?") just to get people interested, let alone buying.
__________________

"(a) Marriage in this state shall consist only of the union of one man and one woman.
(b) This state or a political subdivision of this state may not create or
recognize any legal status identical or similar to marriage.
Texas Constitution, Article I, Section 32"
Nate is offline   Reply With Quote
Old 05-31-2007, 10:26 PM   #9
Psalms 137:9
 
mattslope's Avatar
 

Joined: Aug 2003
Location: Below me.
Posts: 6,691
Quote:
Originally Posted by bobthecockroach View Post
Do you really think people buy Cadillacs for RWD and DOHC?
Yes. Especially the people who are buying BMW, AMGd Mercs, and Audis with an S or R in the badge. I've driven a CTS-V, and let me tell you that its a world apart from the steamy pile that they called Catera.

Quote:
Originally Posted by Nate View Post
No, I mean "trying desperately to convince people that your cars don't suck when compared to imports."
Baby steps. Baby steps. We'll start the process towards a decent car with RWD and DOHC, the interior that isn't from a Cobalt will follow.
mattslope is offline   Reply With Quote
Old 05-31-2007, 10:27 PM   #10
Deadly Horses Authorized
 

Joined: Oct 2006
Location: Memphis, TN
Posts: 5,393
Send a message via AIM to Fandrew Send a message via MSN to Fandrew Send a message via Yahoo to Fandrew
Quote:
Originally Posted by Nate View Post
No, I mean "trying desperately to convince people that your cars don't suck when compared to imports."

In their hey-day, Cadillac had such a stranglehold that their name itself became synonymous with luxury and quality. Everyone wanted a Cadillac. Now, they're pulling as many strings as they can ("HEY! Gangstas drive Cadillacs!" "HEY! We've got your Escaladies, hip-hop fans!!" "HEY!!! Tiki Barber drives a Cadillac! Don't you like sports?") just to get people interested, let alone buying.
Doesn't everyone do this?
Fandrew is online now   Reply With Quote
Old 05-31-2007, 10:27 PM   #11
Be happy
 
bobthecockroach's Avatar
 

Joined: Apr 2001
Location: Louisiana
Posts: 19,912
Quote:
Originally Posted by MattSlope View Post
Yes. Especially the people who are buying BMW, AMGd Mercs, and Audis with an S or R in the badge. I've driven a CTS-V, and let me tell you that its a world apart from the steamy pile that they called Catera.
Apparently your world is substantially different from our world here in N.O.
__________________
Some things are meant together, some things are better apart
Some things are easy, when other times they are hard
But that doesn’t mean what’s hard isn’t what’s meant to be
- Al Lewis
bobthecockroach is offline   Reply With Quote
Old 05-31-2007, 10:28 PM   #12
Psalms 137:9
 
mattslope's Avatar
 

Joined: Aug 2003
Location: Below me.
Posts: 6,691
Quote:
Originally Posted by bobthecockroach View Post
Apparently your world is substantially different from our world here in N.O.
I'll nominate this for understatement of the year.
mattslope is offline   Reply With Quote
Old 05-31-2007, 10:29 PM   #13
Be happy
 
bobthecockroach's Avatar
 

Joined: Apr 2001
Location: Louisiana
Posts: 19,912
Quote:
Originally Posted by MattSlope View Post
I'll nominate this for understatement of the year.
Well, now that that's out of the way...
__________________
Some things are meant together, some things are better apart
Some things are easy, when other times they are hard
But that doesn’t mean what’s hard isn’t what’s meant to be
- Al Lewis
bobthecockroach is offline   Reply With Quote
Old 05-31-2007, 10:30 PM   #14
Psalms 137:9
 
mattslope's Avatar
 

Joined: Aug 2003
Location: Below me.
Posts: 6,691
When buying a car in the Pac NW, things like handling, braking, acceleration and comfort come into play. We see more M3s than we do dubbed Navigators.
mattslope is offline   Reply With Quote
Old 05-31-2007, 10:30 PM   #15
so much
 
Nate's Avatar
 

Joined: Feb 2001
Posts: 21,067
Quote:
Originally Posted by JayCarrfan View Post
Doesn't everyone do this?
Most people find a way to produce a product that matches their overall and nearly hundred-year established image rather than entirely redefining the company because someone came along and did the same thing better (i.e. Lexus and a ton of other foreign luxury car manufacturers). Cadillac's advertising is at odds with a corporate image that they're still trying to hold on to. Look at these little "my Cadillac story" ads at the top of the page (you have to log out) and tell me that that says "Cadillac" to you. There's nothing wrong with wanting to change your image, as such, but it's usually a sign of corporate decline and mad-rush scrambling. Nothing about these ads here says "This is a luxury car."
__________________

"(a) Marriage in this state shall consist only of the union of one man and one woman.
(b) This state or a political subdivision of this state may not create or
recognize any legal status identical or similar to marriage.
Texas Constitution, Article I, Section 32"
Nate is offline   Reply With Quote
Reply
Page 1 of 2 1 2

« I've created an evil monster... | Mattslope is the cheapest little girl ever to visit CPF. »
Thread Tools
Display Modes
Linear Mode Linear Mode

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


All times are GMT -6. The time now is 12:34 PM.