[bobthecockroach]

Originally Posted by MattSlope

When buying a car in the Pac NW, things like handling, braking, acceleration and comfort come into play. We see more M3s than we do dubbed Navigators.

Ah. Here things like pimpability trump most other concerns.

[mattslope]

Originally Posted by Nate

Most people find a way to produce a product that matches their overall and nearly hundred-year established image rather than entirely redefining the company because someone came along and did the same thing better (i.e. Lexus and a ton of other foreign luxury car manufacturers). Cadillac's advertising is at odds with a corporate image that they're still trying to hold on to. Look at these little "my Cadillac story" ads at the top of the page (you have to log out) and tell me that that says "Cadillac" to you. There's nothing wrong with wanting to change your image, as such, but it's usually a sign of corporate decline and mad-rush scrambling. Nothing about these ads here says "This is a luxury car."

Is the idea that Cadillac, and GM as a whole for that matter, is in serious red ink a suprise to you? Think of the last Cadillac that drove as well as Ze Germans. How about a $50,000 STS with an interior level equal to a $25,000 Camry. If they have to draw customers by offering free balloons, I think that at this point I understand.

[Nate]

Originally Posted by MattSlope

Is the idea that Cadillac, and GM as a whole for that matter, is in serious red ink a suprise to you? Think of the last Cadillac that drove as well as Ze Germans. How about a $50,000 STS with an interior level equal to a $25,000 Camry. If they have to draw customers by offering free balloons, I think that at this point I understand.

No, of course it's not a surprise. I just find it amusing the great lengths that a company will go to to try to convince people that they don't suck. Completely overturning a century-old corporate image (instead of, say, improving your product and manufacturing processes) is lunacy.